YouTube Marketing Identity
Graphic Design
Art Direction
Art Direction
A fresh look for YouTube Marketing. At 20 years old, the world's largest video platform had grown from a single platform into many products, making it harder than ever to show up as one consistent brand. Rather than starting from scratch, we built a new marketing visual id system based on the recognisable and own-able parts of YouTube that we all already know and love, giving the brand flexibility across every product area.
YouTube
2026
2026
Credits
David Bruno, Kieran Mistry, Jenny Pierce, Louise Cox, Matt Saint, Harry Boyd, Shauna Buckley, Ben Eli, Charlie Jeffries, Malaika Francique, Jack Collis, Rūta Paškevičiūtė, Stefan Iyapah, William Alexander, Tom Robinson, Jack Vanzet, Charlie Le Maignan, John Grist, Jack Wimmer, Jess Price, Mat Heinl, Katee Hui MBE, Dante Sacomani
YouTube
2026
2026