The Music is Black: A British Story

Identity
Led the design to develop the social and cultural marketing identity for The V&A East’s landmark exhibition, The Music is Black: A British Story. Exploring 125 years of Black British music and its influence across Britain.

Designing a bespoke plus icon, type lockups and blending custom palettes with textured imagery to reflect the campaign’s musical essence, across social, digital and print.
V&A East
2026











Credits
Creative Director: Jada Puliga
Co Director / DOP: Bryan Denero Semambo 
Lighting Assistant: Samuel Abegunde
Production Assistant: Ronan Nguyen
Editor: Philip Patton
Motion Graphic Designer and Editor: AyChibs 
Lead Graphic Designer: Malaika Francique 
Assistant Graphic Designer: Casey Galt 
Music Producer: Kevin Owusu 
Agency and Creative Production: Tag Agency 
Project Director: Tumisha Balogun 
Project Manager: Brooklyn Adebowale 
Creative Strategist: Alvin Owusu 
Commission
V&A
2026