GUAP x V&A Friday Lates
Visual Identity
Social + Event Assets
Pattern, Graphic textures
Social + Event Assets
Pattern, Graphic textures
Visual identity and graphics for GUAP’s collaboration with the V&A to celebrate 75 years of Windrush for their Friday Late series.
The design direction intended to encapsulate the vibrancy, strength, and cultural richness that the Windrush Generation has embedded into the UK. I drew inspiration from Caribbean aesthetics, with the use of bold colour palettes, dynamic patterns and archival influences, while maintaining a modern edge with Typography inline with both GUAP’s and the V&A’s aesthetic.
The design direction intended to encapsulate the vibrancy, strength, and cultural richness that the Windrush Generation has embedded into the UK. I drew inspiration from Caribbean aesthetics, with the use of bold colour palettes, dynamic patterns and archival influences, while maintaining a modern edge with Typography inline with both GUAP’s and the V&A’s aesthetic.
Commission
GUAP, V&A
2023
GUAP, V&A
2023
Photography by Mahamed Mahamud